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Buzz

Marian L. Salzman

2003256 pagesabout 4–6 hours
2003
first published
  • 2004Village MondialISBN 9782744060656
  • 2008Wiley & Sons, Incorporated, John · ENGISBN 9780470350430
  • 2003Wiley · 256 pages · ENGISBN 9780471273455

Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite."--Kevin Lane K.

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