Collaborative communities

"Collaborative Communities: Partnering for Profit in the Networked Economy challenges your most deeply held assumptions about how to build a profitable business. It is the first and only book to show how to organize your business around customers in collaboration with business partners and suppliers." "Collaborative Communities explains in detail how to build this new business pattern - the seamless alliance of businesses that's best able to profitably satisfy the shared set of needs and wants of a virtual customer community. The alliance is led by a "choreographer," a business whose function is to balance the satisfaction of customers' personal needs with the needs of the business members. Collaborative Communities tells you everything you need to know to benefit from this emerging business pattern - from gaining customer loyalty to growing profitably and increasing shareholder value in the networked economy."--Jacket.