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Creative Construction

Gary P. Pisano

2019288 pagesabout 4–7 hours
2019
first published
  • 2019PublicAffairs · ENGISBN 9781541730656
  • 2019PublicAffairs · ENGISBN 9781610398763
  • 2019PublicAffairs · 288 pages · ENGISBN 9781610398770

"Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation." -- Publisher's description

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