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E-commerce

Kenneth C. Laudon

2002800 pagesabout 12–18 hours
2002
first published
  • 2003Addison Wesley · 862 pages · ENGISBN 9780321127075
  • 2003Pearson/Addison Wesley · 949 pages · ENGISBN 9780321200563
  • 2009Pearson Prentice Hall · 904 pages · ENGISBN 9780136007111
  • 2010Prentice Hall · 912 pages · ENGISBN 9780136100577
  • 2012Pearson · 813 pages · ENGISBN 9780138018818
  • 2008Prentice Hall · 800 pages · ENGISBN 9780136006459
  • 2002Addison Wesley Publishing Company · 980 pages · ENGISBN 9780321122025
  • 2006Prentice Hall · 878 pages · ENGISBN 9780131735163

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

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