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Focus

Al Ries

1996320 pagesabout 5–7 hours
1996
first published
  • 1999HarperCollins Publishers · ENGISBN 9780066620329
  • 1996HarperAudio · ENGISBN 9780694516285
  • 1996HarperCollins Publishers · 320 pages · ENGISBN 9780887307645
  • 1997Collins · 320 pages · ENGISBN 9780887308635
  • 1996Diane Pub Co · ENGISBN 9780788168574
  • 2005Collins · 320 pages · ENGISBN 9780060799908

The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.

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