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Implementing e-commerce strategies

Marc J. Epstein

2004208 pagesabout 3–5 hours
2004
first published
  • 2004Praeger · 208 pages · ENGISBN 9780275984632

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.

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