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Inside the Tornado

Geoffrey A. Moore

1995244 pagesabout 4–6 hours
1995
first published
  • 1995HarperBusiness · 244 pages · ENGISBN 9780887307652
  • 2001HarperCollins · ENGISBN 9780060189846
  • 2001HarperCollins Publishers · ENGISBN 9780060087340
  • 2001HarperCollins Publishers · ENGISBN 9780060189839
  • 2005Collins Business Essentials · 244 pages · ENGISBN 9780060745813
  • 1998HarperAudio · ENGISBN 9780694519378
  • 1998Capstone Publishing Ltd · 256 pages · ENGISBN 9781900961585
  • 1999HarperBusiness · 272 pages · ENGISBN 9780887308246

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

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