"Jerry P. Miller brings together one dozen of the world's leading business intelligence practitioners in this book. Miller and his team of subject experts - dubbed the Business Intelligence Braintrust - provide a fresh, in-depth look at the process variously known as "competitive," "competitor," or "business" intelligence." "Tackling all the key issues, the authors reveal how the intelligence process is changing, describe diverse corporate structures and attitudes, offer practical examples and case studies, and - most important - explain what any business can do now to thrive in the information-driven marketplace of the 21st Century."--Jacket.
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