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Models for innovation diffusion

Vijay Mahajan

198587 pagesabout 1–2 hours
1985
first published
  • 1985Sage Publications · 87 pages · ENGISBN 9780803921368

The intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It's a topic which begs for a sound intellectual introduction. This book provides that introduction, bridging disciplines and setting out findings in a clear and consistent way.

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