Squirrels have made numerous appearances in mass media over the years, from Beatrix Potter’s Nutkin and Timmy Tiptoes, to Rocky the flying squirrel of *The Adventures of Rocky and Bullwinkle*, and to Conker and Squirrel Girl of video game fame. This book examines how squirrel legends from centuries ago have found new life through contemporary popular culture, with a focus on the various portrayals of these wily creatures in books, newspapers, television, movies, public relations, advertising and video games.
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