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Startup

Jerry Kaplan

1995240 pagesabout 4–6 hours
1995
first published
  • 1995Little, Brown · 288 pages · ENGISBN 9780316876650
  • 1997Little, Brown Book Group Limited · 240 pages · ENGISBN 9780751517132
  • 2002Replica Books · ENGISBN 9780735101418
  • 1996Penguin (Non-Classics) · 336 pages · ENGISBN 9780140257311

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

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