This is a book written to help any small business become much more intelligent and effective about marketing. All a business needs is repeat customers and clean data. Though this was written almost 15 years ago, the techniques are not out of date. If anything, the intervening years have made computers and data more easy to attain and use, making TargetSmart! easier to implement. Market your flower shop/bike shop/pet groomer/train store/etc. like the Fortune 500 market themselves. Why be left out?
How do you feel?