"This book describes how to build unstoppable organizations, whether businesses or charities, hospitals or orchestras, by managing vision and values scientifically yet creatively. Hugely influential in its handback edition the book has now been thoroughly updated to appear in paperback. Already used widely in courses at major international business schools it is also recommended by the CIM for students studying the Professional Postgraduate Diploma in Marketing." "It continues to show how to lay the foundations for success by understanding the conflicting needs of stakeholders and uniting them though the right vision and values. These forge uncompromising commitment, and transform organizations, teams and countries."--Jacket.
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ThemesMorality
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