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The Mesh

Lisa Gansky

2010242 pagesabout 4–6 hours
2010
first published
  • 2010Portfolio Penguin · 242 pages · ENGISBN 9781591843719
  • 2012Penguin Publishing Group · 272 pages · ENGISBN 9781591844303

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business.

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