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The ultimate question

Frederick F. Reichheld

2006211 pagesabout 3–5 hours
2006
first published
  • 2006Harvard Business School Press · 211 pages · ENGISBN 9781591397830

Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

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