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Twitter

Michael W. Macy

2015183 pagesabout 3–4 hours
2015
first published
  • 2015Cambridge University Press · ENGISBN 9781316182635
  • 2015Cambridge University Press · ENGISBN 9781316310946
  • 2015Cambridge University Press · 183 pages · ENGISBN 9781107500075
  • 2015Cambridge University Press · 184 pages · ENGISBN 9781107102378

"How can Twitter data be used to study individual-level human behavior and social interaction on a global scale? This book introduces readers to the methods, opportunities, and challenges of using Twitter data to analyze phenomena ranging from the number of people infected by the flu, to national elections, to tomorrow's stock prices. Each chapter, written by leading domain experts in clear and accessible language, takes the reader to the forefront of the newly emerging field of computational social science. An introductory chapter on Twitter data analysis provides an overview of key tools and skills, and gives pointers on how to get started, while the case studies demonstrate shortcomings, limitations, and pitfalls of Twitter data as well as its advantages. The book will be an excellent resource for social science students and researchers wanting to explore the use of online data"--

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