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Viral loop

Adam L. Penenberg

2009274 pagesabout 4–6 hours
2009
first published
  • 2009Hodder & Stoughton · ENGISBN 9780340994962
  • 2009Hyperion · 274 pages · ENGISBN 9781401323493

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

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