"Here is the essential reference for anyone needing to evaluate or establish information quality on the World Wide Web. Web Wisdom: How to Evaluate and Create Information Quality on the Web addresses the key concerns of Web users and Web page authors regarding reliable and useful information on the Internet. Authors Janet E. Alexander and Marsha Ann Tate introduce critical Web evaluation principles and present the theoretical background necessary to evaluate and create quality information on the Web. They include easy-to-use checklists for step-by-step quality evaluations of virtually any Web site. Alexander and Tate also address important issues related to information on the Web, such as understanding the ways that advertising and sponsorship may effect the quality of information found on the Web."--Jacket.
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