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Your own terms

Yasmin Davidds

2015256 pagesabout 4–6 hours
2015
first published
  • 2015AMACOM · 256 pages · ENGISBN 9780814436035
  • 2015AMACOM, American Management Association · 260 pages · ENGISBN 9780814436028

"When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hard-ball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: control how they are perceived; eliminate self-sabotaging beliefs and behaviors; discover their personal negotiation style; envision the ideal outcome and map backwards; build leverage; understand an opponent's approach and adjust theirs in response; deploy persuasion and redirection tactics; and set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms - and open doors they never knew were shut."--

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