David A. Aaker

Full author bios, photos, and release calendars arrive with the author data source in a later phase. For now, here's their work on NoReads.

Books by David A. Aaker

Marketing researchDavid A. Aaker · 1980

Brand Portfolio StrategyDavid A. Aaker · 2004

Developing business strategiesDavid A. Aaker · 1984

Managing brand equityDavid A. Aaker · 1991

Building Strong BrandsDavid A. Aaker · 1996

Strategic market managementDavid A. Aaker · 1984

Advertising managementDavid A. Aaker · 1975

Strategic market managementDavid A. Aaker · 2003

ConsumerismDavid A. Aaker · 1971

Multivariate analysis in marketingDavid A. Aaker · 1971

Brand relevanceDavid A. Aaker · 2011

Essentials of marketing researchDavid A. Aaker · 1999

Brand leadershipDavid A. Aaker · 2000